British Bulldog billiard chalk is the ultimate balance of performance and value. This chalk is designed to maintain the highest standards while in use and to last, minimizing the amount of times that you need to apply. Chalk is applied to the tip of the cue stick, ideally before every shot, to increase the tip's friction coefficient so that when it impacts the cue ball on a non-center hit, no miscue (unintentional slippage between the cue tip and the struck ball) occurs.